No matter how vital the message, dull messaging all but guarantees that a viewer will change what’s playing. For government media, that means balancing info the public may need to know against production design that holds audience attention.
Read MoreWHAT YOU SAY
Language needs room to breathe, but in so doing, it cannot be allowed to act like the hot breath of an uncontrolled mob.
Read MoreTHERE'S NO PLACE LIKE HOME
But once you know where you come from, challenge yourself to range outward and learn what’s going on elsewhere. Those explorations will inevitable make you more aware of the unique attributes of your own origin, but they will also make you a more powerful creator.
Read MoreVISUALIZING DATA
Art visualizes the world without turning to measurements.
Read MoreYOUR INTERN MIGHT KNOW THE ANSWER
Smartly selected interns are trend spotters, idea generators, culture absorbers, hope machines. They’re looking to build lives—their own—and the by-product of that energy is often an industrious and energetic effort.
Read MoreMANAGING IMPERFECTIONS
Quoting the folksinger Arlo Guthrie here, “You can’t have a light without a dark to stick it in.”
Read MoreYOUR OWN PRIVATE HEISENBERG
Figuring out where you’re going matters profoundly if you’re serious about reaching somewhere interesting. The more interesting your intended destination, the less precisely you can account for how you’re going to get there, and the less likely it is that the arrival will reveal something extraordinarily special and sublime.
Read MoreCULTURE CRITICS? DO WE STILL CARE?
THE INNOVATOR'S DILEMMA
The moment your last success convinces you that your next effort is going to be a hit is the moment you’re doomed.
Read MoreLOST CONTACTS, FOUND IDEAS
Ideas are only lasting if they can be captured and preserved. Everything is ephemeral, and there’s no way to get anything back once it disappears.
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