WABI-SABI

One red leaf

One red leaf

Perfection isn't real. Perfection only exists in mind. Therefore, for something to be a perfect depiction of anything else -- a feeling, an image, a sound, an idea-- it must be imperfect.

That paradox gets my heart going every time I think about it.

Say it: wabi-sabi. It's balanced in the mouth like an aged cabernet. It's rhythmic to the ear like controlled breathing to a long distance runner. There is no perfect translation from the Japanese, it's source, but the measure of it's aesthetic is deep and profound. It speaks of balance and peacefulness, imperfection and beauty, and above all, life.

Nothing lasts forever, but in the digital age we're often led to believe otherwise. Everyone's heard that every bit of data we enter into our various electronic devices persists, eternally discoverable. There's always a record, we're told, always a copy backed up on a server, somewhere. Everything is searchable.

Wabi-sabi says otherwise. Impermanence defines all things. Wabi-sabi says that perfection is an unattainable goal. What we create––as individuals and as cultures--exists in finite time. In the digital world those lifespans may be artificially extended but ultimately they reach an end. All things are finite, and as such, all things are imperfect.

It's essential to realize that there's always a new creative discovery, a new idea to pursue, even if nothing lasts forever.  But the moment a creative person thinks his or her invention is so important that it can transcend time's infinite reach is the moment creativity fails to understand it's own finite heartbeat.  Nothing lasts forever, and an embrace of that melancholy thought confers vital license for creative people of all stripes to take passionate risks and dare to reach for greatness.

Perfection may be unattainable, but it is an asymptotic goal, and we can eternally approach it. To achieve the sublime, perfecting imperfection becomes one of the most fabulous koans of all.

--MS

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PS -- Does this make you smile? Make you think? Make you wish next Monday were one sunrise away from arrival? If so, you may be ready to become one of our loyal outreach team! How do you assume that lofty role? Tell your friends! Tell your colleagues. Share our link on your Twitter and Facebook page, and let people know where you turn every Monday morning for a blog of a different color. You were expecting horses?

Welcome to our new website!

VIIRS Earth 250x250.jpg

Loyal friends and visitors to the 1AU site will immediately recognize that everything old is new again. We've made some changes around here! As you know, any company in the throes of a major IT change is bound to bounce over a few bumps in the road. We trust you'll bear with us for the next couple of weeks as we smooth out the ride. Will also kindly ask that you please send your comments, good and bad; we'd love to get your feedback!

Next week our blog returns to its weekly considerations of the creative world, with smatterings of news about major events and undertakings from the team at 1AU GLOBAL MEDIA. Keep an eye out for updates on our latest film commissioned by NASA. It's called WATER FALLS, and it has its world premiere on October 10.

--MS

WHADJA EXPECT?

What time is it?

What time is it?

I expect a lot, actually, especially of myself. I get frustrated when I know I've merely phoned it in, scratched the surface, written two cliches in a row.

Expectations can lead you to treasure and they can lead you to the abyss. They can build respect and they can cause calumny. Expectations define goals and calibrate presuppositions. They can also tie you in knots.

The thing about doing creative work is that expectations are simultaneously your best armor and your worst enemy. If you've done well before, people expect high quality next time. That tends to instill loyalty among fans, and help you continue doing what you're doing. Of course if you don't deliver something sublime, dashed hopes can shatter a reputation in no time at all. Positive expectations that fail to deliver can prompt death spirals of doubt, friction, and poor judgement.

But nobody's great all the time. Even your best friend acts like a jerk once and a while. Michael Jordan had bad games from time to time. In terms of expectations that I believe should hold particular sway, it's vital always to expect integrity among those closest to you. Honest appraisals and honest effort matter more than perfection of craft in almost all cases. To expect less is to live in a house with a leaky roof. Gentle rains may not destroy the furniture, but come a bad storm and your risks rise.

At 1AU we hold these values close. While everyone on the team has some degree of cross-applicable skills, we all specialize, too. The great synergy that emerges from cross pollination of ideas demands honesty and effort. That leads to expectations of mutual respect and of probity in pursuit of solutions. Without it, we're working at cross purposes.

Is it fair to expect excellence from colleagues all the time? Not at all. Is it fair of myself--or anyone, really--to assume that all creative output will be sterling, that nothing short of superb work ever deserves to be done? Of course not. But the expectation of an overall pursuit of quality defines fair and reasonable expectations, in my opinion.

Should we simply presume that everyone believes this, that everyone want to pursue excellence? Nope. We all know lots of people who choose to bump along, to get by, to slouch. That's fine, but for my part I choose to steer a polite distance around.

Consider this: without reasonable expectations, everything we did every single day would be left to the vagaries of whims and chance. Expectations force us to bring our best selves to our work and to each other. Expectations provoke honest dialogue and thus honest efforts because we understand the rules of the field. When we bring our best selves to creative work and to those with whom we create that work, we expand the potential for us to bring similarly positive values to the broader domains of our lives, too.

Next week, we continue this train of thought with a look at politics in creative work.

--MS

HEY: ONE MORE THING! Our new movie WATER FALLS opens on October 10th. Check out all the latest on the movie at the website http://gpm.nasa.gov/waterfalls

Or follow the movie on Twitter at #waterfalls

Or, y'know, follow me on Twitter @michaelstarobin

Or, follow us on Facebook at facebook.com/1auglobalmedia

PS -- Like this? Share it! Twitter, Facebook, LinkedIn...hey! It's internet kismet, donchakno? We'll smile broadly, and so will you. Why? It's good to share!

COMET

A comet is not a star, by the way

When you wish upon a star, it makes no difference who you are.

If someone's light that shines so bright-- lights up your life like sun at night-- it's hard to keep a level head if you wished it yours instead.

Songs, and films, and books, and deals: are you stuck just spinning wheels? Those who finally ignite, should not be pilloried by spite.

Instead, the measure of their due reviewed-- inspiration: refreshed, renewed.

Chance success for some, it's true: perhaps those odds are not for you. To beat The House by chance is rare, but labor's love can get you there.

Thus tales of other's success should stand as forward-leaning fetch toward land. Grab the light and ride the air and by example you'll travel there

…because…

It makes no difference who you are when you wish upon a star.

--MS

@michaelstarobin facebook.com/1auglobalmedia facebook.com/michael.starobin

INTENTIONALLY IGNORING A BIG OPPORTUNITY

Lens aperture We work with high tech gear, smart creative thinkers, and influential clients, but that doesn't mean we've seen everything! Much as we believe in our abilities to deliver high-end work, I'll admit that Hollywood class budgets are not generally our daily bread.

So when the opportunity presented itself recently for us to use a high-end cinema camera--free of charge!-- for a few days of production work, our collective pulses started galloping. It's good to have friends in the world who want to share their toys. What's more, hands-on experience with high-end gear is always a chicken-and-egg dilemma for media teams looking to elevate their games. Access to the latest and greatest equipment is usually expensive and hard to coordinate. Practical knowledge about the latest and greatest makes creative teams like us more desirable. Why on Earth let the opportunity pass?

Have you ever been on a backpacking trip? When you're packing your gear, do you hold items in your hand wondering if they're worth the extra weight on your shoulders, space in your bag, whether you'll want them miles down the trail, if they'll be essential to your journey? Ultimately you make your decisions and set off.

And what happened? Good trip or bad, you clearly returned alive. (You're reading this blog, aren't you? You must have survived.) Unless it was a complete disaster, you came back with stories to tell, and while you may have wanted whatever it was that you didn't ultimately bring, the chances are it didn't make the difference in the trip. (Seriously, though: send us a note if you were on a trip and things really DIDN'T go as planned due to some packing or preparation error before you departed!)

The point is, adding one extra thing, even a valuable, useful thing, is sometimes not what's most helpful. Often focusing narrowly on those things you know you'll need differentiates between great success and middlin' mediocrity.

It's that way for everything.

When our colleague called and offered us three days use of his fancy camera for a big sequence we were planning, the inner geeks in our souls started salivating. It would be top-end gear, a great learning opportunity, probably a lot of fun. It might even enhance the shot!

But we let the opportunity go, and never looked back. What's more, even the camera's owner had to agree when I gave him our explanation.

Having more stuff means managing more stuff. Our production calendar was jam packed and our work plan was equally filled. Integrating this camera would take a mighty effort just to get tooled up for the specialized procedures necessary to make it all work. The learning curve was steep; the ancillary requirements substantial. If the shot looked spectacular, it wouldn't match the look of our other (totally terrific!) footage. (Just calling it like I see it…) The great opportunity to use the great gear would become a fools errand, an albatross, a prized sports car we couldn't even use to run to the grocery for fear of dinging a door.

Am I frustrated we couldn't take it out for a spin? Totally! Did we make the right choice? Absolutely. Our first loyalty is always to the client we're working for at the moment, and to distract ourselves with what seemed like a great opportunity would have turned out to be a huge mistake, especially in service to our client. Knowing when opportunities genuinely present themselves and when they offer nothing but distraction can be all the difference in the world. Creativity requires deep understanding of techniques and technologies, no matter what the discipline. But having the discipline to stay focused on a particular task can help keep a good project on course and ensure success.

--MS

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